Otto Privacy Policy

Updated: 2/13/25

At Otto, we believe that clinic and client data belong to the clinic and the client. We use your clinic’s data solely to provide functionality and services that your clinic has opted into and nothing more. We do not sell or share clinic or client identifiable data.

This Privacy Policy describes how Otto (“we,” “us,” or “our”) collects, uses, and shares information through our website www.otto.vet, software applications, mobile apps, and other interactions with our services (collectively, the “Services”). It also outlines the choices available to you regarding our use of your personal information and how you can access and update it.

BY USING OUR SERVICES OR CHOOSING TO SUBMIT PERSONAL DATA TO US THROUGH THE SERVICES OR CLICKING A BUTTON OR CHECKING A BOX MARKED “I AGREE”, “SIGN UP”, “JOIN NOW” (OR SOMETHING SIMILAR), YOU SIGNIFY THAT YOU HAVE READ, UNDERSTOOD, AND AGREE TO THE TERMS OF THIS PRIVACY POLICY. YOU ARE NOT REQUIRED TO PROVIDE ANY PERSONAL DATA TO US, BUT IF YOU CHOOSE NOT TO, YOU MAY NOT BE ABLE TO ACCESS CERTAIN INFORMATION OR USE CERTAIN FEATURES OF THE SERVICES. IF YOU DO NOT AGREE WITH ANY TERMS OF THIS PRIVACY POLICY, PLEASE DO NOT USE THE SERVICES OR SUBMIT ANY PERSONAL DATA TO US.

We are based in the United States, with servers located in the United States. By using our Services, you consent to the collection, transfer, storage, processing, disclosure, and other uses of your information in the United States as described in this Privacy Policy and to the extent permitted by applicable law.

  1. Privacy Policy Placement and Accessibility

We are committed to making this Privacy Policy accessible to all users. It is linked in the following locations:

  • The homepage of our website.
  • All webpages where personal data is collected (e.g., sign-up forms, the “Book a Demo” page).
  • The mobile app’s landing page and settings menu.

The Privacy Policy can be printed directly from the website or app for your convenience.

  1. Notice at Collection

Whenever we collect personal information, a “Notice at Collection” is displayed. This notice includes:

  1. The categories of personal information we collect.
  2. The purposes for which the information will be used.

These notices are linked on:

  • The homepage of our website.
  • All personal data collection pages (e.g., sign-up forms).
  • The mobile app’s landing page and settings menu.
  1. Information We Collect

We collect information to provide, improve, and support the Services. The types of information we collect include:

  1. Information You Provide Us
  • Customer Records Information: First and last name, pet name, email address, mailing address, phone number, and pet medical information.
  • Billing Information: Credit card number, security code, expiration date, and billing address.
  • Unique Identifiers: Username, password, account number, IP address, and other identifiers created by us or authorized third parties.
  • Preferences and Commercial Information: Marketing preferences, services purchased or considered, and action history.
  • Uploaded Content: Photos, videos, or audio messages uploaded to the platform.
  • Internet Activity: Browsing history, search history, and interactions with the website or application.
  • Demographics and Location: Age, gender, interests, zip code, GPS location, or IP-based location data.
  1. Information We Collect from Other Sources

We may also collect data from:

  • Third parties (e.g., social media sites, mailing list providers, publicly available databases).
  • Veterinarians and clinics, including pet medical records, account history, appointment history, and payment data.
  1. Automatically Collected Information

When you use our Services, we automatically collect:

  • Log Information: Browser type, application version, access times, pages viewed, IP address, and technical errors.
  • Device Information: Hardware model, operating system, and unique device identifiers.
  • Cookies and Tracking Technologies: Cookies, pixels, and local shared objects to analyze trends, improve functionality, and count visits.

For more details on cookies and trackers, see the Cookies and Tracking Technologies section below.

  1. How We Use Information

We use the information we collect for the following purposes:

  • To provide, maintain, and improve the Services.
  • To send technical notices, updates, and support messages.
  • To monitor and analyze trends, usage, and activity.
  • To detect and prevent security incidents or fraudulent activity.
  • To personalize content, recommendations, and care instructions authorized by your veterinarian.
  • To comply with legal obligations.
  • For other purposes described to you when collecting the information.
  1. How We Share Information

We may share your information as follows:

  • With Veterinarians and Clinics: For purposes of providing authorized services.
  • With Service Providers: Including payment processors (e.g., Stripe), messaging platforms, and analytics providers.
  • With Affiliates: Between Otto’s subsidiaries, affiliates, and companies under common ownership.
  • Aggregate Data: We may share non-identifiable aggregate data for analysis or trend reporting.
  • Legal Compliance: If required by law or to protect legal rights.
  • With Your Consent: As authorized by you.

We do not sell personal information.

  1. Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to improve your experience.

  • Types of Cookies Used:
    • Necessary Cookies: Required for core functionality.
    • Analytics Cookies: Used to analyze site performance (e.g., Google Analytics).
    • Marketing Cookies: To deliver targeted advertisements (optional).
    • Managing Cookies: Users can manage preferences through browser settings or opt out of Google Analytics at Google Opt-Out. Disabling cookies may impact some functionalities.
    • Global Privacy Control (GPC): We honor GPC signals for opting out of certain tracking activities.
  1. Data Retention

We retain your data only as long as necessary to provide the Services or comply with legal obligations. Specific retention periods include:

  • Customer Records and Uploaded Content: Retained for up to 7 years after account deactivation.
  • Billing Information: Retained for 7 years to comply with financial regulations.
  • Legal Retention: Retained as required by applicable laws.

Users may request deletion of their data by contacting us at privacy@otto.vet.

  1. Security

We use reasonable technical, physical, and organizational measures to protect your data, including:

  • Encryption of sensitive information in transit and at rest.
  • Role-based access controls for authorized personnel.
  • Regular audits and system monitoring to detect vulnerabilities.
  1. Your Privacy Rights

For U.S. Residents

Depending on your state of residence, including Colorado, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Texas, Utah, and Virginia, you may have the following rights:

  • Right to Access: Request details of personal data we collect.
  • Right to Delete: Request deletion of personal data, subject to legal exceptions.
  • Right to Opt Out: Opt out of the sale or sharing of personal data (if applicable).
  • Right to Correct: Request corrections to inaccurate data.

For California Residents

Under the California Consumer Privacy Act (“CCPA”) and California Privacy Rights Act (“CPRA”), California residents may:

  • Access personal data collected in the last 12 months.
  • Request deletion of personal information.
  • Opt out of the sale of personal information.
  • Limit the use of sensitive personal information.

To exercise these rights, contact privacy@otto.vet.

For Canadian Residents

Canada provides its residents with the following data privacy rights. Exercise of some of these rights may involve a minimal charge:

  • right to know whether we are processing your personal data, where we obtained it, and how we are using it 
  • right to access that personal data, subject to certain exceptions 
  • right to correct inaccurate personal data that we have maintained about you, taking into account the nature of the personal data and the purposes of the processing
  • right to withdraw consent to our use of your personal data

HOW TO SUBMIT A REQUEST 

Requests to Know, Correct, Withdraw Consent, or appeal our decision on your request. You may submit a request or appeal our decision on your request through the following methods:

To submit a request, we are required to verify your identity. You will be required to provide the primary email address listed on your account. A verification email will then be sent to that email address in order to verify your identity. We may need to contact you to confirm your request.

You may use an authorized agent to submit your request. If you are an authorized agent and a consumer has given you written, signed permission to submit a request on their behalf, you must submit a copy of that permission to us in order to submit the consumer’s request. We will require the consumer to verify their identity and directly confirm with us that they have provided you with permission to submit the request. You may submit such requests through the following methods:

CROSS-BORDER TRANSFERS OF PERSONAL DATA

Personal data that you provide while in Canada will be transferred to the United States and may be transferred to other countries. The laws in these other jurisdictions may not be as protective of your privacy as those in Canada and your personal data may be accessible to law enforcement and national security authorities of those jurisdictions. If we transfer personal data from the EU, an EEA member state, the UK, or Switzerland, we will comply with PIPEDA’s Fair Information Principles with respect to personal data transferred.

  1. Children’s Privacy

Otto does not knowingly collect, use, or disclose personal information from children under the age of 13. Our Services are intended for use by individuals 13 years and older.

If we learn that we have inadvertently collected personal data from a child under 13, we will delete it promptly. If you believe that a child under 13 has provided us with personal information, please contact us immediately at privacy@otto.vet.

For residents of certain states, such as California, we also comply with the CCPA and other relevant laws that may require additional protections for users under the age of 16.

  1. Updates to the Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page.

  1. SMS Text Messaging Compliance

Otto sends SMS text messages for:

  • Transactional Purposes: Appointment reminders and service updates.
  • Promotional Purposes: Marketing messages (only with express written consent).

To comply with TCPA:

  • Opt-In: Promotional messages require clear consent and opt-out instructions.
  • Opt-Out: Reply “STOP” to opt out of any SMS message.
  • Quiet Hours: Messages are only sent between 8 a.m. and 8 p.m. local time or based on your clinic’s preferences.
  1. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us:

Otto

2400 E Cesar Chavez St Suite #320

Austin, TX 78702

Email: privacy@otto.vet