If you’re reading this, chances are you’re trying to write your veterinary mission statement or veterinary vision statement and are trying to figure out what the difference is between the two.
These terms are often (wrongly) used interchangeably, but they should be completely different statements that serve different purposes for your business. In this article, we’ll discuss the difference between mission statements, vision statements, core values and provide a guide for what you should include in each.
What is a veterinary vision statement?
Your vision statement is your ideal role you see your veterinary practice playing in your community. This is less about who you or your veterinary business are now in this moment, but rather who and what do you aspire to become?
Try closing your eyes and think back to why you got into veterinary medicine in the first place and recall all those positive emotions that initially inspired you – things like the power of the human-animal bond, or providing quality medicine and healing to sick and injured animals. When you started this journey, where did you imagine you would end up? Has your dream grown larger since then?
Your vision statement should leverage these good feelings and communicate them to the team members and clients you’re trying to impact. Think of your vision statement as your north star for the type of health care provider and veterinary practice you want to become. Putting yourself in this optimistic mindset is where I recommend starting from, we’ll get into how to write your vision statement in just a bit.
What is a veterinary mission statement?
While your vision statement should be aspirational, your mission statement should be practical. It is the what you’re doing to achieve your vision. A dream without a plan is just a wish.
Your mission statement details the types of activities you will focus on to achieve your vision. Your mission statement will help guide the type of work you prioritize and align decision-making for all team members.
Think about what’s important to you, or what your business does especially well. Is it crucial that your veterinary hospital provide high-quality veterinary care? Then you might have a mission statement with a clinical focus like “uphold the highest standards of pet care”. Is your local veterinary clinic the best family doctor for clients and pets? Then you might have a service mission such as “offer the highest quality client service for pet owners”.
What should a veterinary mission statement include?
- Veterinary core values: The things you consider most important to get right
- Support the big idea: The actions you will take to work towards your vision
- How you’re different/better: What your veterinary practice does best
- Consistent and obvious: Work you do everyday that anyone can see