Veterinary Industry Insights for 2026: Expert Predictions for Clinics
Veterinary medicine is evolving quickly, and the clinics that will thrive in 2026 are already thinking ahead. To understand what is coming next, we gathered insights from three respected leaders in the profession: Wendy S. Myers, Dr. Jennifer Quammen, and Dr. Caitlin DeWilde. Each brings a unique perspective on where practices are headed and what teams should prioritize now to stay resilient, efficient, and connected to their clients.
Here are two standout takeaways from each expert.
Wendy S. Myers, CVJ
Founder, Communication Solutions for Veterinarians
1. Digital-first workflows are no longer optional
Clinics that embrace online booking, automated confirmations, digital forms, and AI-supported documentation will have a clear advantage. These tools reduce friction, streamline daily operations, and free teams to focus on higher-value client and patient interactions instead of administrative work.
2. Staff training directly impacts clinic performance
Soft skills like communication, emotional intelligence, and problem-solving are becoming essential. Wendy emphasizes that protected training time and intentional mentorship are no longer nice-to-haves. Practices that invest in their people see stronger culture, better client experiences, and lower turnover.
Dr. Jennifer Quammen
DVM, AVMA President-Elect & Chief Veterinary Officer at Otto
1. AI will become a daily teammate
Artificial intelligence is shifting from an optional add-on to a core part of practice operations. From visit documentation to follow-ups and administrative tasks, AI tools will help reduce burnout and give teams back valuable time. Clinics that adopt these tools early will see gains in efficiency and team well-being.
2. Hybrid care is becoming the standard
Virtual rechecks, teletriage, and remote updates are no longer fringe offerings. Clients expect flexible care models that blend digital touchpoints with in-clinic visits. Practices that thoughtfully integrate hybrid care will improve accessibility while maintaining continuity and quality of care.
Dr. Caitlin DeWilde, DVM
Founder, The Social DVM
1. Personal connection matters more in an automated world
As technology takes over routine tasks, the human side of veterinary care becomes even more important. Empathy, warmth, and meaningful communication will be key differentiators for clinics looking to build long-term trust and loyalty with clients.
2. Simpler tech stacks will win
Many clinics are overwhelmed by too many disconnected platforms. Dr. DeWilde points to consolidation and clean integration as a major opportunity in 2026. Fewer logins, better data flow, and easier training lead to smoother workflows and happier teams.
Looking Ahead
No clinic can predict every challenge, but the themes are clear: smarter systems, empowered teams, thoughtful use of AI, and stronger human connections will define the next chapter of veterinary care.