September is packed with awareness days and months that veterinary clinics can use to engage pet parents, build trust, and encourage appointments. Here are five of the best opportunities, complete with ready-to-use emails, social captions, and a note about downloadable graphics you can share with your clients.

Pets, especially seniors, often hide pain until it becomes severe. This month is the perfect opportunity to educate clients about subtle signs of pain and promote check-ups that catch issues early.

Email (copy/paste):
Subject: 🐾 September is Animal Pain Awareness Month

Body:
Did you know pets often mask their discomfort? September is Animal Pain Awareness Month—a reminder to look for changes in activity, appetite, or mood that might signal pain. Schedule a visit today so we can help your pet stay happy, active, and comfortable.

Social Post (copy/paste):
Pets can’t always tell us when they’re hurting. 🐶🐱 September is Animal Pain Awareness Month, book an exam today to catch discomfort before it becomes serious.

Cats are notorious for hiding illness, and many visit the vet less frequently than dogs. This observance is a chance to remind owners that routine feline wellness exams are essential.

Email (copy/paste):
Subject: 😺 September is Happy Cat Month!

Body:
Let’s celebrate our feline friends! September is Happy Cat Month—a reminder that annual check-ups help cats live longer, healthier lives. Don’t wait until your cat shows signs of illness. Book their exam today!

Social Post (copy/paste):
September is Happy Cat Month! 😻 Preventive care keeps our feline friends purring for years to come. Book your cat’s wellness visit today.

Service dogs provide life-changing support for their humans. Clinics can use this observance to honor these working heroes and educate clients about their care needs.

Email (copy/paste):
Subject: Honoring Service Dogs this September 🐕‍🦺

Body:
September is National Service Dog Month, a time to recognize the incredible dogs who support people every day. These canine heroes deserve the best veterinary care to keep them healthy and ready for their important work. Join us in celebrating by booking a wellness check for your service dog—or simply thank one when you see them.

Social Post (copy/paste):
September is National Service Dog Month! 🐕‍🦺 Let’s honor the dogs who dedicate their lives to helping others. Thank a service dog today!

Responsible ownership means preventive care, training, and wellness visits. This month gives clinics a platform to educate clients and encourage proactive care.

Email (copy/paste):
Subject: September is Responsible Dog Ownership Month 🐾

Body:
Being a responsible pet parent means more than love—it means regular check-ups, preventive care, and planning for your dog’s health. This September, take the next step in responsible dog ownership by scheduling your pup’s annual wellness visit.

Social Post (copy/paste):
September is Responsible Dog Ownership Month! 🐕💙 A key part of being a responsible owner? Regular check-ups and preventive care. Book your dog’s wellness visit today!

Rabies is deadly but preventable. Clinics can use this global awareness day to promote vaccination and community health.

Email (copy/paste):
Subject: Protect Your Pets this World Rabies Day

Body:
September 28 is World Rabies Day—a reminder that this disease is 100% preventable with vaccination. Protect your pet and your family: make sure your pet’s rabies vaccine is up to date. Call us today to schedule.

Social Post (copy/paste):
🐾 September 28 is World Rabies Day. Vaccines save lives, make sure your pet’s rabies vaccine is current. Schedule today!

Each of these observances gives your clinic a chance to connect with pet parents in meaningful ways. Alongside this blog, we’ve included downloadable graphics that you can share on social media or in emails to make your campaigns eye-catching and professional.