Preventative Diagnostics Education
Help more pet owners schedule care and say yes to testing before the visit begins.
Otto’s Preventative Diagnostics Automations help Flow clinics educate adult and senior pet owners about the value of routine bloodwork — automatically.
Across 4,700 U.S. practices, only 12% of wellness visits include bloodwork. The gap usually isn’t client willingness — it’s helping pet owners understand the value quickly enough during a busy appointment.
This no-cost program includes two campaign types: one for pets who already have a wellness visit scheduled, and one for pets who are overdue for care with no appointment on the calendar. Both are designed to reach pet owners at the right moment, encourage action, and make preventive diagnostics easier to discuss. Free to clinics on Flow. Live in about a week. Run within your existing workflows. Pause anytime.
How it Works
Moment 1 – Wellness Visit Education
Help more pet owners opt in before the appointment.
When an adult or senior pet has a wellness appointment scheduled, Otto sends one educational message before the visit. The message explains why routine bloodwork matters and lets the pet owner indicate interest before they walk through the door.
Best for:
Clinics that want to increase diagnostic opt-in during already-scheduled wellness visits.
Pet owner action:
Reply YES if they are interested in testing, or SKIP to include diagnostics at the visit.
Team experience:
Your team is notified in Flow when a pet owner opts in, so they know who is arriving ready to discuss diagnostics.
Moment 2 – Lapsed Diagnostics Outreach
Bring overdue adult and senior pets back in for care.
For adult and senior pets who are overdue for diagnostics and have not been in for 6+ months and do not have an appointment scheduled, Otto sends proactive outreach encouraging the client to schedule an appointment.
The message explains that routine bloodwork is recommended for pets their age and highlights the value of detecting kidney, liver, and thyroid changes early.
Best for:
Clinics that want to re-engage lapsed patients and create more preventive care visits.
Pet owner action:
Schedule an appointment and indicate interest in testing.
Team experience:
More overdue pets returning to care and more preventive diagnostics completed.
Why It Matters
Preventive diagnostics are clinically valuable for adult and senior pets, but they are not always discussed consistently during wellness care.
Even when pets seem healthy, routine bloodwork can uncover clinically relevant findings:
1 in 5 adult pets may have internal changes not visible during a physical exam.
2 in 5 senior dogs have clinically relevant findings on routine bloodwork.
3 in 5 senior cats have clinically relevant findings on routine bloodwork.
The issue is not disease rarity. It is detection timing.
Built for better preventive care conversations
Reach clients before the appointment
Give pet owners time to understand why bloodwork matters before the exam-room conversation begins.
Bring lapsed pets back in
Use proactive outreach to encourage adult and senior pet owners to schedule care when pets are overdue.
Reduce pressure on your team
Your staff does not have to turn every diagnostic conversation into a cold ask during a busy visit.
Use Flow without adding work
The campaign runs inside Otto Flow with no new platform, no new integration, and no new tool for your team to learn.
Create measurable growth
Support more scheduled visits, more diagnostic opt-ins, and more consistent preventive care adoption.
Free with Flow.
Live in about a week.
Pause anytime.
The Preventative Diagnostics Campaign is available to select Otto Flow clinics.
How to sign up
- Tell Otto you want to activate it
Submit the form or reply to your Otto rep. - Confirm your diagnostic partner
Otto can support your clinic’s preferred diagnostic partner. - Review the campaign details
You will receive a confirmation email with message timing, campaign copy, and notification setup. - Go live in about a week
Once confirmed, the campaign starts running inside Flow.