Introducing Hill’s Connect Program Powered by Otto
Putting clinics at the center of nutrition discussions for increased compliance, healthier pets, and recaptured revenue from online marketing companies.
The majority of pet parents see their vet as the #1 source of information about their pet health…but 9 out of 10 pet parents are figuring out nutrition on their own.
Hill’s and Otto are changing this by building a complimentary, automatic program that makes it easy for pet parents to purchase your recommended pet nutrition.
How it works:
- Your protocols are at the center. Otto uses your appointment and invoicing information to identify the right pet parents to message for each campaign below.
- Otto sends messages automatically – providing touchpoints without burdening your team with more work.
- Builds awareness of convenient purchasing options from your clinic – stopping pet parents from taking their purchase to bigger online stores.
Campaign #1
Hills to Home
1
Rob makes a first time purchase of a Hill’s diet for his dog Mabel at your clinic..
2
Rob gets a message 10 days after purchasing the new diet, checking how things are going.
3
If things are going well, Rob will receive details on how to set up a reoccurring subscription.
4
Rob is taken to Hill’s to Home where his nutrition plan is automatically created and he can set up a subscription.
Campaign #2
Pre-surgery
1
Kelsey has an upcoming surgery procedure for her cat, Luna.
2
Kelsey gets a message the day before with post-surgery diet education content.
3
Kelsey wanting to purchase Hill’s i/d is automatically added to appointment notes.
4
Luna has an easier time recovering from surgery
