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Hills Campaign2026-01-29T17:17:49+00:00

Introducing Hill’s Connect Program Powered by Otto

Nutritional compliance program that supports adherence and stronger client relationships.

Interested? Submit your information below and we’ll reach out to get you set up.

Helping more clients follow nutritional recommendations

Most pet parents trust you. So why are they figuring out nutrition alone?

Veterinary teams are still the #1 trusted source for pet health — but 9 out of 10 pet parents end up managing nutrition decisions on their own.

Hill’s Connect bridges that gap. It gives your recommendations more staying power by delivering timely, supportive messages that reinforce your guidance — driving compliance and your revenue.

  • Your protocols stay front and center
  • Messages are triggered by real appointment and invoice data
  • Clients are reminded of clinic-backed, convenient Hill’s options — before they go searching elsewhere.

How it Works

Campaign #1

Hill’s Nutrition Compliance

Your clinic’s nutrition recommendation is the starting point. This automated campaign makes sure clients have the support they need to follow through — no extra work for your team.

1

Your client is prescribed a Hill’s Prescription Diet.

This is automatically detected—either from the product appearing on an invoice or when a Nutrition Plan is created.

2

Otto sends follow-up messages with a link to order more food.

This message prompts your client to order more food from your preferred home delivery and online pharmacy provider.

3

Your client orders more food, and your patient stays healthy!

Your clients get convenience, your patient stays compliant with their recommended diet, and your team doesn’t have to lift a finger.

Campaign #2

(Optional) Pre-Surgery Nutrition Education

Help clients feel more prepared — and more likely to follow post-op nutrition guidance.

1

Your client has a pet with an upcoming surgery scheduled.

We look for procedures that involve general anesthesia, where patients might be at risk of stomach issues and benefit from a bland diet.

2

Otto sends an educational message before the appointment.

This message explains the benefits of a bland diet post-surgery, and allows the client to request a bland diet at discharge.

3

Your client requests a bland diet, and your team gets notified.

Otto notifies your team with an appointment note and an email so they can have the product ready at discharge.

Why Clinics Love It —
Low Effort, Real Impact

  • Free and optional. Hill’s Connect is a no‑cost add‑on for clinics recommending Hill’s diets — no extra work from your team.
  • Supports client action. Clients get the right messages at the right times — reinforcing what you already told them in the clinic. Clinics see up to 75% message engagement from pet parents.
  • Drives better outcomes. Messaging that reduces confusion and boosts compliance leads to healthier pets and fewer repeat calls — and a Hill’s to Home registration rate of up to 85%.
  • Increases nutrition revenue. Clinics using Hill’s Connect have seen 7× more purchases and up to $2,000 in additional Hill’s sales each month.
  • Builds loyalty. Pet parents feel supported and understood — making them more likely to follow your guidance and stick with your clinic.

Built by a company clinics already trust

Hill’s Connect is powered by Otto, the same platform trusted by over 10,000 veterinary professionals to simplify client communication, reduce no-shows, and save hours of manual work every week.

Otto was built for the real workflows of veterinary teams — automating everything from reminders and follow-ups to digital forms and patient education. It connects directly to your PIMS, so everything stays synced, up-to-date, and easy for your team to act on.

With Otto, teams gain back time, reduce stress, and create smoother, more consistent client experiences — all without adding complexity. It’s exactly the kind of foundation that makes programs like truConnect possible.

Ready to drive more compliance — without more work?

Hill’s Connect helps more pet parents follow your recommendations, stick to their nutrition plans, and order directly from your clinic. Enroll today — it’s fast, free, and built to support better outcomes.

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