AUSTIN, TX – May 13, 2025 – Otto, the leading veterinary client communications platform, today announced a strategic integration partnership with Instinct Science. This collaboration centers on Instinct’s cutting-edge practice information management system (PIMS), Instinct EMR—widely recognized for its innovative digital treatment sheets (Instinct Treatment Plan). This collaboration creates an efficient, modern solution for animal hospitals to provide better treatment outcomes, improve staff collaboration, and deliver exceptional client experiences. 

The integration enables seamless data synchronization between the two platforms with industry-leading 5-minute writebacks, allowing veterinary teams to maintain perfect continuity of care while enhancing operational efficiency, client experience, and ultimately, patient outcomes.

“Today’s veterinary practices face significant challenges with workflow efficiency, staff burnout, and meeting client expectations for modern communication,” said Zeynep Young, CEO of Otto. “By integrating with Instinct EMR, we’re creating a communication ecosystem that addresses these pain points while maintaining the clinical workflow benefits that make Instinct so valuable to hospitals.”

Enhanced Patient Outcomes

The partnership directly contributes to improved patient care by ensuring critical information is always accessible and actionable. With comprehensive communication history available in Otto and treatment plans accessible through Instinct, veterinary teams can make more informed decisions and provide more consistent care.

“When client communication and clinical records are perfectly synchronized, we see measurable improvements in patient outcomes,” said Elliott Garber, DVM, MPH, DACVPM, Instinct VP Strategic Partnerships. “Our integration with Otto creates a continuous information loop between the practice team and clients, ensuring that important details about treatment plans, post-treatment instructions, and patient response are promptly documented and addressed.”

Effortless Communication Continuity

The integration ensures no critical client communication is lost during shift changes or busy periods. All client interactions—whether through text, email, or transcribed phone calls—are automatically written back to Instinct every five minutes, creating a comprehensive communication record directly within the PIMS.

“Veterinary practices operate in dynamic environments where information continuity can dramatically impact patient outcomes,” Garber said. “Our integration with Otto ensures that every team member has instant access to the complete client communication history, reducing handoff errors and allowing clinicians to focus on medicine rather than hunting for information.”

Operational Efficiency Redefined

The partnership addresses the significant operational burden faced by busy practices. By automating redundant tasks through digital forms and automated follow-ups, hospitals using both platforms can reclaim over 200 hours of staff time monthly.

“The combination of Instinct EMR’s digital treatment sheets with Otto’s client engagement tools creates a unified workflow that eliminates the double-entry and paper shuffling that plagues many practices,” said Young. “This recovered time can be redirected to patient care and staff well-being—critical resources in today’s challenging veterinary environment.”

Modern Client Experience

The integration enables hospitals to provide a modern, reassuring client experience through convenient communication channels without requiring app downloads or complicated login processes.

“Pet parents need clear, accessible updates and straightforward ways to provide information and consent,” Garber said. “This integration meets clients where they are, via text, email, and web, while maintaining the professional, connected approach that reflects the high-quality care provided by veterinary hospitals.”

The Otto-Instinct integration is available immediately for all mutual clients, with special implementation packages designed to accelerate adoption for new clients.

For more information about Otto and the Instinct integration, visit otto.vet or call (512) 858-6788.

About Otto

Otto is a veterinary technology startup dedicated to improving client communications and streamlining clinical workflows through innovative software solutions. Founded in 2022, the company serves veterinary practices across North America with tools designed specifically for the unique challenges of animal healthcare.

About Instinct

Instinct is an animal health technology company on a mission to transform veterinary medicine through thoughtfully designed practice management software and essential clinical resources that support veterinarians in delivering lifesaving, compassionate care.

Serving over 360,000 veterinary professionals worldwide, Instinct brings together the innovative PIMS, Instinct EMR, with trusted clinical tools like Standards of Care™, Plumb’s, and Clinician’s Brief—resources that veterinary teams rely on every day to make critical, informed patient care decisions.

Media Contact:

press@instinct.vet

Press Contact

Lisa Roberts
CMO, Otto
lisa@otto.vet
512-797-4600