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Trupanion Campaign2026-02-10T15:38:21+00:00

Introducing Trupanion’s Connect Program Powered by Otto

A pre-appointment education program that intelligently recommends pet insurance for the pets that need it.

Interested? Submit your information below and we’ll reach out to get you set up.

Recent research shows that 91% of pet owners have endured some level of financial stress in the last year because of pet care costs, leading many to cut down on visits, discontinue a prescription, or make other tough pet health decisions.

Trupanion and Otto are changing this with a complimentary, intelligent program that educates pet parents about the importance of insurance.

Bringing peace of mind to every exam room
With truConnect, proactively provide insurance education to your clients with young and healthy pets before their wellness appointments.

Maximize your team’s time and help pet parents feel confident and prepared to make the best decisions for their pet.

How it Works

1

Your client has an upcoming wellness appointment.

We look for pets who can benefit most from insurance: They have an upcoming wellness appointment, and are likely to be eligible to receive an Exam Day Offer.

2

Otto sends a short message asking about insurance.

If the pet is not currently covered, we show some educational content and ask if they’re interested in learning more and receiving an Exam Day Offer.

3

Your client shows interest in the Exam Day Offer.

Your client goes into their appointment ready to hear about insurance, and your team is notified through email, appointment notes, and the truConnect Otto app.

Discuss benefits of insurance and conduct the appointment as normal.

Your team promotes insurance benefits during the appointment and sends the Exam Day Offer as usual. If you forget, truConnect acts as a safety net, automatically sending the offer within 24 hours.

Keep tabs on your program and clinic’s health with in-depth reporting.

Get a simple breakdown of the Exam Day Offer funnel, starting with how many truConnect messages are going out all the way down to number of Exam Day Offers that have been activated, and more!

Why It Matters

Many pet parents don’t consider the cost of veterinary care until it’s too late. Early education on topics like pet medical insurance paired with the right tools — like an Exam Day Offer from Trupanion — can make all the difference in setting puppies and kittens up for a lifetime of health and happiness.

In 2024 alone, Trupanion’s Exam Day Offer has helped pets receive over $6,079,865 in veterinary care during their offer period — proof that early protection makes a meaningful difference.*

*Based on internal Trupanion data

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