Austin startup TeleVet Inc. is doing a lot more than connecting pet owners and veterinarians by video and text these days. So it’s changing its name as it moves into its next chapter.

The startup has rebranded to Otto, a bit of play on the company’s move into automation. In this case, it’s helping automate a lot of the front desk tasks that chew up hours of time for vet staffs. Its platform sits on top of the practice management systems used by vet clinics to manage appointments, follow-up instructions and payment plans.