Proven Marketing Practices for Vet Clinics to Keep Your Appointment Book Full

Veterinary appointments aren’t filling up like they used to. But some teams are bucking the trend by refreshing their approach and leaning into marketing practices that actually work.

Join Dr. Caitlin DeWilde and Eliot Towb, Otto’s VP of Product, in this on-demand webinar for a data-packed session uncovering what’s driving appointments in 2025. From reminders to online booking to Google tools, you’ll walk away knowing exactly which tactics to use and how to make them fit your clinic’s workflow.

By watching this webinar, you’ll be able to:

  • Identify which appointment reminders deliver the strongest confirmation and reschedule rates.

  • Recognize how clients respond across different channels (SMS, email, in-app) and at different times.

  • Evaluate the impact of online booking tools, including most-requested appointment types and overall usage.

  • Understand how Google appointment booking and review tools influence client behavior and appointment volume.

  • Apply proven marketing best practices to stabilize your schedule in today’s shifting landscape.

  • Develop additional strategies to keep your clinic top of mind and encourage clients to return.

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