How to Drive More Appointments with Affordable Care Options
Veterinary medicine doesn’t have a demand problem, it has an accessibility problem. Clients still want care for their pets, but too often the path to ‘yes’ feels overwhelming, unpredictable, or out of reach. Join us to explore practical actions you can take today to help clients be more prepared to move forward with care.
Live Webinar: Tuesday, June 16, 2026 at 11:00 am CT
Speakers: Stephanie Goss, Founder of VetMedLife and Shawna Castillo, Otto’s Director of Care

In this webinar, we’ll explore how affordability goes far beyond price and why emotional, financial, and logistical barriers are quietly impacting appointment volume, preventive care, and client follow through. You’ll walk away with a clearer understanding of what today’s pet owners expect, what the data has been telling us for years, and how progressive clinics are adapting to meet those expectations without lowering standards of care.
We’ll also share practical, real world strategies you can start using right away to reduce friction, improve client communication, and make it easier for more clients to move forward with care.
What You’ll Learn:
- Identifying the real barriers preventing clients from scheduling care
- Rethinking affordability as a strategy, not a discount
- Implementing practical changes to drive more appointments
Can’t attend live? Register anyway, and we’ll send you the recording after the webinar.
