New Data on What’s Driving Client Engagement in Veterinary Clinics
Veterinary clinics are busier than ever, and client expectations are higher than before. The 2025 Otto Client Engagement Report reveals how digital-first tools are reshaping veterinary client engagement, helping practices attract new clients, reduce no-shows, and improve efficiency — all while building stronger bonds with pet owners.
Key Insights from the Report
- Online Booking Growth: 87% increase in 2025, with 23% of bookings from new clients and 37% after hours.
- Smarter Reminders: Clinics are reducing no-shows by up to 40% by sending out reminders at different times. See what timing works best.
- Digital Forms: Save 10–15 minutes per check-in, reduce errors, and improve client accuracy.
- AI Scribes: Free up an average of 30 hours per week for doctors, with no impact on client satisfaction.
- Ongoing Communication: Reminder campaigns drive 15% of lapsed clients to rebook within 90 days
Why This Matters Now
Pet owners expect the same digital convenience they experience everywhere else in their lives — from booking a doctor’s appointment online to confirming dinner by text. Clinics that adapt now will not only meet expectations but also protect staff from burnout and keep appointment books full.
